ABC Total Net Circulation per issue to 31/12/2015 6,827. Full breakdown of circulation information is available at

Subscriptions, bookstores nationwide, supermarkets and service stations, corporate subscriptions. Available reading in all Air NZ Domestic and International Lounges as well as Emirates.


Price $9.90

Frequency Details



NZ Autocar is New Zealand's leading automotive magazine. Delivering news and authoritative reviews from the car world each month, it includes commentary from NZ's leading automotive writers and covers the full scope of motoring including new cars, fast cars, classic and motorcycles.

NZ Autocar puts each vehicle through a rigorous testing process using the latest data acquisition equipment to provide its readers with a truly independent and accurate verdict. NZ Autocar places an emphasis on the local motoring scene and has NZ's most comprehensive new car and new bike price list for consumers. It has grown to become the recognised 'authority' on new vehicles for both its readers and the New Zealand motor industry.

Readership Profile

Nielsen Consumer and Media Insights
CMI Q1 15 - Q4 15
All People Aged 10+
176,000 (4.5%)

General Information

Member of the Magazine Publishers' Association New Zealand (MPA) -


2016 Issues On Sale Booking
November 20 Oct 1 Oct 7 Oct
December 17 Nov 27 Oct 2 Nov
2017 Issues On Sale Booking
January 22 Dec 1 Dec 7 Dec
February 26 Jan 4 Jan 11 Jan
March 23 Feb 1 Feb 8 Feb
April 23 Mar 1 Mar 8 Mar
May 27 Apr 5 Apr 12 Apr
June 25 May 3 May 10 May
July 29 Jun 7 Jun 14 Jun
August 27 Jul 5 Jul 12 Jul
September 24 Aug 2 Aug 9 Aug
October 21 Sep 30 Aug 6 Sep
November 19 Oct 27 Sep 4 Oct
December 16 Nov 25 Oct 1 Nov
2018 Issues On Sale Booking
January 21 Dec 29 Nov 6 Dec
*Advertorial booking deadline is 1st of the month prior. Deadlines subject to change.
Any cancellation must be in writing and made prior to the first day of the month of material deadline. A surcharge may be made.


Creative Options

We offer the following services to maximise opportunities for your brand advertising:

Creative Thinking

If you have a brief that calls for the magazine to come up with unique ideas that are specific and relevant to the brief/brand, please contact us.

In-house Advertorials

Advertorials are an excellent complement to brand campaigns or activity running in other media as they provide valuable endorsement from the magazine masthead and can include more detail or specific information as required. Subject to the brief, we will respond with ideas specific to your brand, our reader and the environment. We offer a complete service from design through to production. Production costs will be quoted on request.

Reader Promotions

In an advertorial style, promo-torials are created to drive sales or response by reader offer/treat/discount and provide a strong measurement tool to assist in future planning.



Perfect Bound

Print Process

Sheetfed Offset

Acceptable Material

File Format

High resolution PDF. The PDF should be distilled to Acrobat 5, (pdf1.4) compatibility. All fonts must be embedded or, if that option is unavailable, fonts must be converted to paths/outlines. We do not accept any open files.


Four-colour images must be CMYK; minimum resolution 300dpi; maximum total ink of 300% is recommended. Lineart must be a minimum of 1200dpi. Images must not contain extra channels: transfer curves; OPI information or be compressed. No spot colours are to be used.


Please centre the advertisement on the page with crop marks. If bleed, allow 5mm bleed all round. All dimensions must comply with the published requirements of the publication. These are available either online at PRRADS, or from NZ Autocar magazine. PDFs must be generated to the correct size.


An approved 3DAP contract proof must be supplied with all advertising material. A list of approved contract proofing output devices is available at If an approved 3DAP contract proof is not supplied, colour fidelity is not guaranteed. A laser proof is not a contract proof.

Delivery and Contact Details

All material should be sent to NZ Autocar at the material delivery address below. All material should be received before the material deadline.

Please note: Advertising material not supplied to correct specifications will be returned or incur a minimum fee of $150 for any additional work required.

Material Delivery

Files may be emailed to robert/at/ and contract proof sent to:
Mike McCullough
NZ Autocar
57 Patiki Road
Auckland 1026

Production Enquiries

For production enquiries please contact Mike McCullough kyle/at/

Print Sizes

Double Page Spread

Trim size 420mm x 297mm
Note: Allow 5mm image offset either side of gutter

Inside Cover

Trim Size 205mm x 297mm

Full Page

Trim Size 210mm x 297mm

Half Page Horizontal

Image area 195mm x 140mm

Third Page Horizontal

Image area 195mm x 70mm

Quarter Page

Image area 98mm x 125.5mm

Print Sizes

Note: 5mm bleed is required on all edges for all DPS and Full Page adverts. Supply in PDF format with crop marks, all fonts to be embedded and images at 300dpi, colour space must be CMYK. Due to the variable nature of the binding process, we can accept no responsibility for any lack of alignment of type or images that cross the gutter.

Please refer to Acceptable Material regarding the supply of PDFs and proofs.

For online advertising please contact Gavin Shaw gavin/at/

Digital Sizes


760 x 120px
Max file size: 80KB
Max file size (rich media): 300KB


300 x 250px
Max file size: 80KB
Max file size (rich media): 300KB

Half Page

300 x 600px
Max file size: 100KB
Max file size (rich media): 350KB

Note for rich media: Rich media ads should be supplied as 'responsive' ads so they can scale to fit mobile devices with high resolution screens. Polite loaders should be utilised where possible. Custom impression URLs should be embedded (if required).

  Print Sizes


Date Effective


Current Rate Card

Advertising rates listed exclusive of GST

CASUAL x3 x6 x12
Double Page Spread $7,300 $6,850 $6,400 $6,000
Full Page $3,850 $3,600 $3,400 $3,200
Half Page $2,000 $1,800 $1,700 $1,600
Outside Back Cover $6,600 $6,000
Inside Back Cover $4,200 $4,000 $3,750 $3,500
Third Page POA - gavin/at/
Special positions +20%


Magazines can be inserted with client catalogues, brochures, samples, custom printed inserts and gatefolds. This is a cost effective solution for advertisers to get further information about their brand/product into the hands of our highly engaged audiences. For more information or a quote, please contact Gavin Shaw gavin/at/

Email Newsletter Advertising

The NZ Autocar eNewsletter is sent out each month complete with exclusive content such as news, polls, competitions, plus a sneak peek of what's inside the latest issue of the printed magazine.
Skyscraper (160x600) $350.
MREC (300x250) $350.

Contact Gavin Shaw for further pricing, including solus EDM's gavin/at/

Terms and Conditions

Please click here for NZ Autocar's full advertising terms and conditions.


NZ Autocar Enews

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